How Sunlife Homes jump-started in one of the U.S.’s toughest arenas
Sunlife Homes, despite kickstarting operations during the economically wobbly and environmentally volatile pandemic era in Southwest Florida, operated among the fastest-growing homebuilders in the nation last year. The company ranked 11th fastest-growing builder in the 2025 HousingWire Homebuilder
Unanswered calls are costing real estate agents closings
Ask any real estate agent what threatens their business, and they’ll mention market slowdowns, rising interest rates or fierce competition from other agents. Rarely will they mention the one problem that quietly costs them commissions every single week — unanswered phone calls and slow response time
Mortgage lock-in has become life lock-in
The housing market has spent three years talking about one number: the mortgage rate. That makes sense. The mortgage rate matters. It decides the monthly payment. It decides who can buy, who can refinance, who can move and who has to wait. But the lock-in has lasted long enough that the rate is no l
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