• The guardrails that decide the outcome of a brokerage sale,Mark Lukes

    The guardrails that decide the outcome of a brokerage sale

    For many real estate brokerage owners, selling the business is not just a transaction. It’s the result of years spent building a company, recruiting real estate agents, serving clients, carrying risk, managing payroll, protecting your brand and pushing through market cycles that weren’t always easy.

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  • Escrow audit readiness: A checklist for title agencies,SoftPro

    Escrow audit readiness: A checklist for title agencies

    We’re guessing that escrow audits aren’t necessarily your favorite part of the job. The reality is that they’re unavoidable. And when title agencies find themselves scrambling, it’s usually because reconciliation and documentation have fallen behind. The good news is that escrow audit readiness does

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  • Owning the first click: How digital brand ownership shapes visibility and lead generation,National Association of Realtors

    Owning the first click: How digital brand ownership shapes visibility and lead generation

    The home search now starts online, but many real estate and housing professionals still do not fully own their own digital presence. Instead, they often rely only on brokerage-provided pages or third-party portals to represent their business online. While relying on these pages alone may seem easy a

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