• Can this immersive technology replace model homes?,Tyler Williams

    Can this immersive technology replace model homes?

    Florida-based AR Franchising, the franchisor of the AR Homes brand that includes about 40 franchise custom homebuilders in nine states, rolled out an innovative virtual model home in one of its communities. Earlier this year, the company launched its first in-market AR Theatre within the Tesoro Club

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  • Bill Ackman’s GSE proposal faces hurdles on capital, Treasury forgiveness,Flávia Furlan Nunes

    Bill Ackman’s GSE proposal faces hurdles on capital, Treasury forgiveness

    Bill Ackman’s plan to relist Fannie Mae and Freddie Mac faces skepticism over whether the federal government would be willing to forgive billions of dollars in senior preferred investments. Even if it did, uncertainties around capital requirements would still limit share value, according to analysts

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  • Back to homebuilding’s basics of doing more with less … faster,John McManus

    Back to homebuilding’s basics of doing more with less … faster

    In today’s homebuilding economy—where interest rates whiplash buyer demand, costs remain stubbornly high, and affordability pressures crush margins—one truth grows clearer by the month: something’s got to give. That “something” may be the industry’s muscle-memory tolerance for inefficiency—its broke

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