• Unsurprising Surge in Refi Demand Pushes Mortgage Apps Past 3 Year High,Matthew Graham

    Unsurprising Surge in Refi Demand Pushes Mortgage Apps Past 3 Year High

    Mortgage applications continued to ride the waves from last week's dip in rates, extending the surge that followed early-January rate volatility. The Mortgage Bankers Association (MBA) reported that applications rose 14.1% for the week ending January 16, adding to the prior week’s sharp increase. Re

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  • KB Home opens new wildfire-resilient community in NorCal hills,Tyler Williams

    KB Home opens new wildfire-resilient community in NorCal hills

    In the foothills of California’s Sierra Nevada mountains, KB Home has unveiled a fire-resilient new-home subdivision designed and engineered to protect homeowners, buffer neighboring communities and potentially lower property insurance rates.  The homebuilder opened its model home and began selling

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  • 30 must-have real estate text message scripts to convert leads and close deals,Shannon Sharpe, Gina Baker

    30 must-have real estate text message scripts to convert leads and close deals

    As a real estate brokerage leader with decades of experience, I know firsthand that every connection counts, so having the right words at your fingertips is essential. That’s where text messaging for real estate agents comes in — it’s quick, personal, and gets straight to the point. We’ve gathered 3

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