RBC Heritage officially tees off on Hilton Head with a cannon blast, Justin Thomas’ tee shot

by Aaron Dixon

HILTON HEAD, S.C. (WTOC) - The RBC Heritage Classic is officially underway at Harbour Town Golf Links, and even a Tuesday practice day didn’t stop hundreds of fans from turning out for the tournament’s signature opening ceremony.

The 58th edition of the event began, as it does every year, with a bang — a cannon firing over the Calibogue Sound on the 18th hole as last year’s champion, Justin Thomas, hit a ceremonial “golden shot” to mark the start of tournament week.

Organizers and fans were also treated to the sounds of pipe bands and traditional music as the opening parade made its way to the 18th green.

“We’re here to make sure that you have the best time, the best tournament, the most fun, and the memories. This is for you folks,” an organizer told the crowd during the ceremony.

Fans get an early look during practice day

While the tournament doesn’t begin until Thursday, Tuesday’s practice round gave fans an early chance to see some of golf’s biggest names up close.

Deanna Frank, attending her second RBC Heritage, said practice days can be a little easier for fans — and players — to enjoy.

“It’s more relaxed for the players,” Frank said. “We saw Tommy Fleetwood, Jason Day, and got a little bit of Justin Thomas… We actually watched him play.”

Economic impact and charity benefits

Hilton Head Island leaders say the tournament continues to be a major draw for the community.

Mayor Alan Perry said the Heritage’s elevated status as a signature event has helped fuel its growth, bringing more visitors — and more economic value — to the island.

“Being a signature event… and having all the top players come in and really giving out a great amount of money to those winners really drives a great economic value to the community, and it brings a lot of people back in,” Perry said.

Organizers have estimated the tournament generates about a $135 million economic boost for Hilton Head Island while also contributing thousands of dollars to local charities.

What’s new for fans this year

Tournament director Steve Wilmot, who has spent decades with the event, said the Heritage has continued to evolve — from parking and concessions to digital tickets.

This year, one of the most noticeable changes is the addition of bleachers at every hole, expanding viewing options for fans around the course.

“Some of the toughest things we have done over the years have been met with the most resistance [but] have been the best things we have done,” Wilmot said. “Whether it was parking, or adding concessions, or digital tickets… we look back and say, ‘Why didn’t we do this before?’”