Recruiting Insight launches agent persona framework for brokerage hiring
Recruiting Insight has released a new strategic guide, “Real Estate Personas and Avatars,” designed to help brokerage leaders diagnose agent motivations and tailor recruiting pitches to specific career stages, the company announced Monday. The framework, built from findings in the firm’s 2026 Agent
AI killed the real estate agent personal brand — now what?
Visibility used to win. Now it’s just noise. For the past 20 years, real estate agents have been told the same thing: build your personal brand. Post consistently. Shoot video. Be everywhere. The belief was simple — if people saw you often enough, they would eventually do business with you. And for
Savannah leaders push back on data centers amid environmental and cost concerns
SAVANNAH, Ga. (WTOC) - A town hall in Savannah is focusing on one trending and controversial topic: data centers.City leaders and residents gathered at the Otis S. Johnson Cultural Arts Center to discuss the likelihood of a data center coming to the Hostess City.The mayor, city manager, and several
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